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Zitro Digital has partnered with online casino RushBet, a brand owned and operated by Rush Street Interactive (RSI) for its Mexican customer base.
As an established operator in Mexico, RushBet will integrate the games portfolio from Zitro Digital into its library and make it accessible to players in the LatAm market.
This will include titles such as Link King, Link Me, 88 Link, Bashiba Link, Pick & Win and the Zitro Digital line of video bingo games.
José Javier Martí, Zitro Digital COO, said: “We are thrilled to partner with RSI in Mexico, where the company is one of the market’s most renowned and experienced operators.
“Rushbet.mx is known for its innovative and high-quality casino portfolio and it’s rewarding to add Zitro’s outstanding games to further enhance the entertainment experience for Rushbet’s online players.
“RSI has been instrumental in delivering our games to Latin America, first in bringing them to Colombia and now expanding that partnership to Mexico.”
RushBet was first launched in Mexico in July 2022, in partnership with the Mexican media conglomerate, Grupo Multimedios.
As well as the online casino, RushBet also offers sports betting, thanks to the licensing held by Grupo Multimedios.
Mattias Stetz, RSI’s RushBet COO, said: “Zitro has a truly innovative and engaging portfolio of slots that we are excited to bring our Rushbet.mx players.
“Their games are top quality, and we are excited to expand our offering in Mexico by including Zitro’s portfolio of entertaining titles such as Link King, Link Me and its large collection of video bingo games.
“Video bingo and these new games deliver an immersive and entertaining gaming experience, which will expectedly lead to increasing revenue growth in the market.”
Elsewhere in South America, Eyas Gaming has partnered with Caf ahead of its Brazilian launch.
