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Sportradar Group has drawn up an expansion of its current deal with European football governing body UEFA, which sees the enhancement of a previous exclusive betting data rights arrangement to now include the non-exclusive right to provide data to non-betting media.
Further, the partnership allows Sportradar advanced tracking access. The group will now hope to utliise this new facet of the ongoing three-year collaboration to improve its AI offerings for clients.
The cooperation extends over all UEFA club and international tournaments, including the Men & Women’s Champions League, 2026 FIFA World Cup and UEFA Euro 2028.
Carsten Koerl, Sportradar CEO, said: “We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage.
“This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”
Sportradar also announced today that it will present on technological solutions for effective gambling regulation at the 2025 Regulating the Game conference in Sydney.
On UEFA’s side, the new arrangements include the further extension of the pair’s pre-existing, 15-year integrity partnership – which is now set to include investigation and intelligence resources to be used for match-fixing prevention services.
Guy-Laurent Epstein, UEFA Marketing Director, said: “Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes. Sportradar brings to the table a wealth of experience in this field, and we are delighted to be continuing this successful partnership for the next three years.”
