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Sky Bet launched a first-of-its-kind advertisement at Wembley Boxpark as fans made their way to the Play-off Finals at Wembley. A 3D billboard was on display for fans to see as they made their way to Wembley Stadium.
Boxpark is located on Wembley Way, the iconic walk from the station to the stadium, therefore thousands of fans were able to witness the display.
The Sky Bet Out of Home (OOH) campaign was part of the celebration of Sky Bet’s 10-year anniversary of its partnership with the football league.
The graphic changed in real time, displaying the badge and colours of the winning team at the end of the game.
Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, said: “This high-impact creative is an exciting milestone in our ten-year sponsorship of the EFL (English Football League). We’re proud to be the first to bring a 3D OOH experience to Boxpark and add a finishing touch to, what is already, an incredible matchday experience for football fans.
“By offering this reactive real-time creative, we’re able to share those moments that really matter to our audiences and position ourselves as a brand that understands what football is all about.”
The campaign was booked by Sky Bet’s media company EssenceMediacom. Hannah Cooper, OOH Director EssenceMediacom, said: “Getting Sky Bet to the heart of the action was integral to the media plan, and Boxpark is the perfect spot to unveil the eye-catching 3D creative which brings the whole OOH campaign together.
“As the first brand to leverage the possibilities of 3D at this site, Sky Bet is re-inventing what the visual match day experience looks like and we are excited to help drive these breakthroughs for our clients.”
