SharpRank, a Maryland-based independent ratings agency, offers sports data to professional bettors and the general public alike. Essentially, it helps customers to validate their betting selections, helping them ascertain as to whether a particular bet is good value.
SharpRank’s platform-agnostic algorithm automatically ranks ‘sharps,’ or long-term winning bettors whose opinions are respected by sportsbooks.
SharpRank believes that, through pooling data from Parleh Media Group, in addition to Sports Illustrated, Champion Gaming, BetMGM and others, it can offer customers a better experience.
Chris Adams, CEO, SharpRank, commented: “We separate platforms into three segments: Watch List, Coverage, and Out of Scope. Before we act as their ratings agency and initiate coverage – much like a listing on an exchange – we run our due diligence. The integrity of our proprietary ratings is paramount to our business.
“Bringing Parleh onto our platform was a simple decision. Its team checks all the boxes we look for in a partner – complete, accurate, talented, innovative, etc. Its presence, content, and multi-sport emphasis aligns with our expansion roadmap and the team Parleh is building is outstanding.”
Mark Silver, CEO & Founder, Parleh Media Group, said: “We were impressed by SharpRank when we listened to its presentation at the First Pitch Competition, recognising how the company offered our talent a differentiator over our competitors.
“This partnership is another step in establishing our credibility in the marketplace, as a trusted source for sports bettors and fans who are embracing wagering as a fun way to engage in sports.”
Parleh Media Group, which was founded in 2021 by Canadian media executives, recently entered into a sports betting partnership with NorthStar Gaming.
As part of the agreement, Parleh Media Group will supply NorthStar Gaming with a suite of content, such as videos and podcasts, which the latter will use to further engage its fanbase.
