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NE Group has entered into a new partnership with sports betting technology provider Sporting Solutions. According to the terms of the agreement, NE Group will implement Sporting Solutions’ odds and risk management solutions across all sports on its platform.
This deal allows operators using NE Group’s sportsbook platform to access Sporting Solutions’ Odds Services + (OS+) product and the new bet decisions engine.
These tools offer automated risk management, dynamic betting limits during bet acceptance and odds based on live liabilities and player profiles.
Imran Bukhari, NE Group CEO, commented: “This partnership will strengthen our continuous pursuit of the philosophy of genuinely helping users. A proven track record and best-in-class risk management tools from Sporting Solutions will give our customers an edge over competitors.”
Will Fyler, Sporting Solutions Commercial Director, added: “OS+ is a product that is proven to increase margin for operators and we are delighted that NE Group will be leveraging our pricing, risk management and in particular our new bet decisions engine that will crucially provide the pre-bet placement functionality which allows us to offer a complete managed trading solution.”
In May 2024, NE Group appointed Vishal Vijay Zend as Head of Product. Zend brings over a decade of experience in managing SaaS-based products, with roles in iGaming and tech industries, including positions at Kenexa Technologies, Supreme Soft, Advent Global Solutions, Innominds and TechMojo Solutions. In his role at NE Group, Zend will focus on sportsbook, gaming and Player Account Management (PAM) development.
In March 2023, Sporting Solutions extended its long-running partnership with FSB, a sports betting and iGaming supplier. This expanded partnership included integrating Sporting Solutions’ Odds Services into FSB’s omnichannel sportsbook through the cloud-based Connect Platform. This platform supports pre-match and in-play trading, automated fixture bookings and margin management.
Sporting Solutions provides data services and risk management software to the global sports betting industry. Their initial partnership with FSB, established in 2014, integrated in-play data services into FSB’s sportsbook platform.
