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Manchester City Football Club has unveiled a new multi-year partnership with operator Betway. The agreement, set to commence at the start of the 2024/25 season, establishes Betway as the club’s Official Global Betting Partner.
To mark this collaboration, representatives from both organisations will participate in the iconic bell-ringing ceremony at the New York Stock Exchange.
Ferran Soriano, CEO of City Football Group, and Neal Menashe, CEO of Super Group (Betway’s parent company), are scheduled to ring The Opening Bell at 9:30 am EDT during Manchester City’s pre-season tour of the US.
This partnership adds Manchester City to Betway’s sports sponsorship portfolio, which already includes teams from the Premier League, La Liga, NBA and other major leagues.
The collaboration will involve various activations and exclusive content opportunities. Betway’s brand will be featured across digital and in-stadium assets. Additionally, both entities will work together to provide training on betting integrity and responsible gambling to all players, coaches, management and staff at Manchester City.
Commenting on the partnership, Ferran Soriano, stated: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”
Neal Menashe added: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”
In related news, Betway also recently struck up a partnership with ESA Gaming – a deal that saw the introduction of a selection of ESA Gaming’s content into targeted markets such as Tanzania, Nigeria, Mozambique, Zambia and Malawi.
Additionally, Betway recently became the official sponsor of the Premier Soccar League (PSL) in South Africa. The league will now be reffered to as the Betway Premiership.
