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The campaign will raise awareness on how personalised, data-driven media content can work to engage sports fans and capture and retain their attention. Genius intends to offer solutions for brands to engage customers in a sponsorship landscape that is “increasingly digital and fragmented.”
Genius Managing Director of Media & Engagement, Josh Linforth, said: “We live in a highly saturated digital environment where brands [struggle] to cut through the noise to build consistent and valuable relationships with sports audiences.
“As traditional sponsorship tactics struggle to deliver the same ROI they used to, Switch on Genius shines a light on how we help make that connection more effectively and efficiently. Our unique access to fan audiences combined with live sports data gives brands endless ways to connect what’s going on in the live game to their campaigns.”
Genius’ range of media and engagement solutions includes sport-specific buying options, personalised videos and a portfolio of free games; specifically designed to attract and engage fans.
Genius has previously secured deals with major brands Heineken, Captain Morgan, Dominos and British Airways. The company is partnered with over 400 sports organisations and sees its technology used in more than 150 countries across the globe.
In June 2022, Genius expanded its partnership with Czech operator Tipsport, making its PreMatch, LiveData and LiveTrading solutions available for global sports leagues.
