In addition, FanDuel will gain broadcasting exclusivity during each phase of the Sabres’ games, including pre-game, in-game, intermissions and post-game. Sabres broadcasts will also include FanDuel within sports betting sections of pre-game shows, as well as after the first and second-period intermissions.
FanDuel Sportsbook real-time betting odds will be transmitted throughout each broadcast. And the agreement gives FanDuel the right to use official Sabres logos for marketing and in-arena signage during all Sabres home games.
Mike Raffensperger, FanDuel Group CMO, said: “On the heels of bringing America’s number one Sportsbook to the great state of New York, we’re excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience. This is just the beginning for New York sports fans, and partnering with a fellow leader in the sports and entertainment industry lets us collaborate to take things to the next level.”
Dan Misko, Pegula Sports & Entertainment’s Senior Vice President of Business Development, commented: “We’re proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans. FanDuel has built a strong reputation as a premier sports betting destination for sports fans, and we’re very excited for all that this partnership will offer our valued fans throughout the state of New York. We look forward to working with FanDuel for many years to come.”
To mark the occasion, FanDuel is holding a promotion game called “Sabres Correct Score Bonus” for the Sabres game on 25 February. To join in, players can place a pre-live “correct score” wager of $25 or more to receive a $5 bonus in FanDuel Sportsbook credit for each goal the winning team scores. This is held regardless of whether your bet wins or loses.