Revenue ramped up: Playmaker, MetaBet enter into strategic partnership
MetaBet’s monetisation tools, which include affiliate tracking URLs and link outs to sportsbook event pages, will integrate into Playmaker’s sports content in the hope of increasing revenue generation through user connections to sports betting markets. MetaBet Co-Founder Benn Gurton has said: “Our contextual product integrations will provide Playmaker with a set of engagement and monetization […]
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