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Operator Bet O bet has announced its sponsorship of the live broadcast of Bundesliga and Serie A matches in the GCC region (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates).
This collaboration promises live broadcasts on matches featuring teams like Bayern Munich, Borussia Dortmund, Napoli, Roma and Juventus.
Bet O bet aims to improve the sports betting experience for its users in the GCC region by offering access to live matches. Bet O bet’s goal with the sponsorship is to position itself as a key sportsbook player in the industry.
The company invites collaboration to maximise the impact of this campaign, seeking additional exposure in the GCC region to coincide with the live broadcast.
Suggestions for collaboration include sharing tailored promotional content, customising marketing efforts aligned with the matches, exploring exclusive features and hosting collaborative giveaways.
A similar sponsorship deal in the sports betting industry includes the recent deal between M88 Mansion partnering with the Icons Series Golf Tournament in the MENA region. The tournament, featuring sporting personalities in a unique golf format, is set to increase brand exposure globally.
In January 2022, 888sport collaborated with RB Leipzig in the Bundesliga. Similar to Bet O bet’s sponsorship, this partnership focused on digital engagement to enhance fan experiences with the tournament.
