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Per the multi-year sponsorship, Aristocrat will be the official slot machines of the first F1 race in Sin City since 1982’s Caesars Palace Grand Prix.
The Grand Prix is scheduled to take place on a makeshift track on the Las Vegas Strip from 16-18 November 2023.
Aristocrat CMO Mark Wadley said: “Las Vegas is widely known for world-class entertainment, hospitality experiences and slot gaming, which is why we are thrilled to be the official slot machines of the Formula 1 Heineken Silver Las Vegas Grand Prix.
“This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track.”
The partnership between Aristocrat and F1 marks the latest in a series of deals struck by Aristocrat across the sports industry.
The supplier signed a new licence agreement with the National Football League (NFL) in 2021, to build NFL-themed slot machines for retail. These slots are scheduled to debut in the autumn of 2023.
Aristocrat is also a partner of the Las Vegas Raiders, through the sports side’s Raiders and Allegiant Stadium.
F1 Heineken Silver Las Vegas Gand Prix CMO Emily Prazer added: “Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance the guest experience through innovation and technology, and also understands Las Vegas’ unique market.
“Aristocrat aligns perfectly with our values and vision for the 2023 race, and we are excited for the start of what we believe will be a seamless partnership.”
