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Betting service Kwiff has signed a horseracing data agreement with Racecourse Media Group (RMG).
Using the proprietary sportsbook platform of Kwiff, this content deal will be extended to streaming.
With approximately 1,200 race meetings per year at racecourses including Cheltenham, Aintree, Newmarket, Epsom, Goodwood, York, Leopardstown and The Curragh, Kwiff players will now have access to UK and Irish racing Racing TV content.
Charles Lee, Kwiff CEO, said: “I’m very pleased to sign a new partnership with RMG and grow our content in the UK and Ireland, two core territories for our company. Our mission is providing our customers with the best horse racing product possible and RMG enables us to do this.”
Nick Mills, CCO of RMG, said: “We welcome kwiff to our portfolio of data customers, who will have access to some of the best racing in the world. We look forward to working closely together to grow engagement.”
Recently, the Advertising Standards Authority (ASA) made its decision public regarding an advertisement placed by Kwiff, an Eaton Gate Gaming affiliate, on the Portsmouth FC website.
It stated that Eaton Gate Gaming and Kwiff will face regulatory action, including a ban on the kind of articles their advertisements can be displayed on as well as a warning that future advertisements shouldn’t be displayed to anybody under the age of 18.
Meanwhile, Kwiff also expanded its collaboration with BetMakers Technology Group for its horseracing and greyhound services.
