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Kindred has announced that its proprietary Kindred Platform has gone live in New Jersey, ahead of a later planned release in Pennsylvania.
The New Jersey Division of Gaming Enforcement (NJDGE) gave the final approval needed for Kindred to release the platform earlier this year.
Kindred hopes that its platform will improve analytics and flexibility, while providing a better and safer experience for customers.
The proprietary platform will have customisable features and the opportunity to offer personalised products and content to players.
Henrik Tjärnström, CEO of Kindred Group, said: “I am proud and grateful of what our team have made possible.
“However, the true winners are our customers in New Jersey who now will have access to a platform that will give them a safer and more enjoyable gambling experience.
“We are now preparing to roll out the tech platform to all the states we operate in.”
This release supports Kindred’s vision to expand into US markets, following the proprietary platform’s success in Australian and European markets.
Tjärnström continued: “Our aim is to migrate Pennsylvania to the Kindred platform during the second half of the year.”
Kindred also expects to provide the platform with a stream of improvements through continuous maintenance and updates.
On being given approval by the NJDGE, Tjärnström said: “We are now finally able to show off our true Unibet product.
“I also want to thank the NJDGE for a professional collaboration during the approval process.”
