Listen To Article
Stats Perform has agreed to a deal with the International Cricket Council (ICC) to become the governing body’s official data partner.
Through this partnership, which is set to begin from the ongoing ICC Men’s T20 World Cup 2024, Stats Perform will collect and distribute official data and live streams for the ICC to licensed betting operators around the world.
Stats Perform will once again be the exclusive global distributor of official data and live video streams for all major men’s and women’s ICC events.
A range of services for ICC events will be provided through this collaboration, such as ball-by-ball match data, to Stats Perform’s licensed betting operator partners.
ICC CCO Anurag Dahiya said: “We are delighted to reunite with Stats Perform and have been impressed by the way their recent AI-powered innovations have triggered new growth for the sports industry.
“We hope the partnership is another important step in enhancing the digital consumption of cricket content globally.”
Stats Perform CCO Alex Rice added: “Stats Perform is delighted to be working with the ICC again, reinforcing our dedication to collecting and providing the highest quality sports data and live streams to licensed betting operators across the globe.
“We pioneered live streaming for betting, we know betting operators trust our sports data to provide the best experiences for them and their users.
“We look forward to leveraging our cutting-edge technology and extensive expertise to bring the thrill of ICC cricket to an even wider audience, ensuring that they enjoy the most engaging and reliable experience possible.”
In other sports betting news today, NE Group has partnered with Sporting Solutions to enhance its sportsbook platform with advanced odds and risk management tools.
